About

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It all started…

More than 30 years ago. A Canadian endurance athlete, motivated by having collapsed at the end of a race due to lack of energy, took the challenge and started working on a product that would change the nutrition of athletes forever. Born in 1986 the first bar weighed a proud 65 grams and was 12cm tall. In the years following 1986 ingredients were adapted, flavors optimized and thankfully aesthetic appeal improved. Setting a golden standard in sports nutrition.