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WE ARE CANADIAN!

THE VARIED TOPOGRAPHY THAT MAKES UP OUR VAST CANADIAN LANDSCAPE INSPIRES US AND SHAPES OUR VIEW OF THE WORLD.

FOR OVER 50 YEARS WE'VE BEEN ENABLING CYCLISTS TO GO FURTHER AS OUR BACKYARD IS ONE OF THE TOUGHEST TESTING GROUNDS IN THE WORLD.

NO DETAIL TOO SMALL.  WE STRIVE TO CREATE PROGRESSIVE BICYCLE DESIGNS THAT MAXIMIZE PERFORMANCE FROM EVERY TUBE, AND FROM EVERY ANGLE.  WE BELIEVE IN PERFORMANCE ABOVE ALL ELSE OUR PROMISE IS TO LISTEN, INNOVATE AND RIDE. Our goal is that our bicycles inspired confidence in everyone who rides them, and that everyone who throws their leg over a Norco bicycle will be in a better position to realize their full potential. 

WE EMBRACE THE RICH AND DIVERSE NETWORKS OF ROADS, TRAILS AND PATHWAYS THAT CONNECT US ALL. WE BELIEVE IN BICYCLES AND THE REWARDS THAT COME WITH RIDING THEM SATISFACTION. JOY. EMPOWERMENT. GOOD HEALTH. CONFIDENCE. COMMUNITY.

PEOPLES LIVES ARE ENRICHED BY CYCLING. 

WE SEE A WORLD WITH UNLIMITED RIDING POTENTIAL.